CV
Education
Global Bachelor of Business Administration (BBA), International Business
Minor: Consumer Sociology & Cultural Insight
KEDGE Business School — France
University of North Florida — United States
Executive Roles
TRUE TRIBE
Directed the full creative production lifecycle, from art direction and casting to location selection and post-production, delivering cohesive and elevated campaign worlds
Defined and safeguarded True Tribe’s brand strategy and creative identity, ensuring every expression reflected the brand’s sustainable, performance-driven philosophy with clarity and restraint.
Secured prominent editorial features in Vogue, GQ, Forbes, W, Grazia, and Highsnobiety, reinforcing the brand’s global cultural relevance and credibility.
Led global creative teams during Paris Fashion Week, supporting buyer engagement, showroom presentation, and retail strategy through precise cross-functional coordination.
Drove international growth and strategic partnerships by conceiving and executing campaigns and photoshoots that produced high-impact visual narratives, editorial content, and refined brand collateral.
POUR LES FEMMES - ROBIN WRIGHT
Directed the creative vision and led a comprehensive brand repositioning for Robin Wright’s socially conscious sleepwear label, refining its identity, narrative, and market presence.
Served as a strategic advisor to Robin Wright, shaping personal brand alignment across business objectives, philanthropic initiatives, and emerging growth opportunities.
Oversaw the conception and execution of campaigns and storytelling systems, guiding the development of creative assets across e-commerce, social, and digital touchpoints to ensure a cohesive and elevated brand expression.
EASTWORLD
Translated complex AI and immersive technologies into clear, culturally resonant narratives, enabling global audiences to meaningfully engage with emerging digital futures.
Partnered closely with founders, designers, and marketing leadership to distill strategic objectives into refined creative systems, strengthening brand experience across global retail and digital touchpoints.
Conceived and established hybrid-reality brand worlds, directing immersive campaign experiences through advanced AI-driven tools, including MidJourney, Veo, Flow, and ElevenLabs.
Selected Client Projects
Paris Reid
Refined brand identity for fine artist and 21k gold jewelry designer, elevating visual language and narrative clarity
Adrian Martin
co-led brand development for celebrity photographer and designer, shaping a cohesive creative and cultural strategy for upcoming apparel label.
Robin Wright
creative direction and brand development for celebrity actress and philantropist.
- and more -
Skills
Creative Direction
Brand Strategy
Art Direction
Visual Identity Systems
Narrative Development
Cultural & Consumer Insight
Luxury Market Positioning
Global Campaign Execution
Creative Production Oversight
AI-Integrated Creative
Press
The GQ Sustainable Menswear Starter Pack
– GQ
The Best Sustainable Swim Shorts: For Planet-Friendly Paddling
– GQ
Alright, Guys: Time to Level Up Your Swimwear Game
– Coveteur
The Only Three Types of Swimsuits That Matter, According to GQ Editors
– GQ
Best Beach Outfit
– Highsnobiety
The Shorts That Can Run, Swim, Walk, Work Out — and Help the Planet
– Esquire
28 Ways to Flex While You Sweat: Recycled Running Set
– GQ
Men’s Swimwear
– Forbes
The 13 Best New Men’s Items to Buy Right Now
– GQ
Ones to Watch: True Tribe
– Mr. M
True Tribe
– W Magazine
True Tribe Zapata Sports Shorts
– Vogue
True Tribe’s Luxury Swim Shorts Are Proudly Not Made in France
– Esquire
True Tribe Revisite les Classiques Vintage du Gentleman Sportif
– Monsieur Vintage
True Tribe: Premiers Maillots Éco-Responsables
– Edgar
Le Maillot de Bain Éco-Responsable
– L’Homme Tendance
Pour Gentleman Sportif
– Viedeluxe
I Costumi in Stile Saint-Tropez
– Grazia
True Tribe Stands Out at Pitti Uomo
– Fashion Network
Pitti Uomo 92
– Blogo
Merci Célèbre l’Été avec l’Exposition “La Plage”
– Vogue
Traceability Encourages Consumers to Be More Demanding: Blockchain Is Our Future
– Lampoon